Shana
Duthie

For over 20 years, I have guided small and medium size companies through their most challenging growth spurts. Working with both startups and emerging companies, I understand how to help companies find their voice “brand” and accelerate their sales through cross–collaborative team–building–developing solid sales tools and building a world-class customer experience.

I have always been drawn to the “art of the start”. I love helping businesses grow and seeing the immediate impact of my work. From Technology to Healthcare to Industrial Power, I can find something that appeals to me in most businesses and my superpower is to see what is possible.

EXPERIENCE

PROJECT OVERVIEWS

Looking to accelerate your business? Here is an overview of a few of the types of clients I have helped.

Family owned business - Power Industry

Family owned – Generator Sales, Service and Rental Company Spearheading sales and account management strategies, resulting in a remarkable 10-20% YoY revenue growth and a 3x increase in overall revenue during my 6-year tenure. Additionally, I improved customer satisfaction by 25% and customer retention by 15%, while expanding market share within the San Diego market.

Completed a total rebrand of the company and created a new go-to-market strategy, even though they had been in business for over 50 years.
Implemented lead generation, including a new website, online marketing campaign, social media, online videos, and education blog, increasing leads by over 1000%.
Created Radio campaigns for increased brand awareness, gained tremendous market share in the state, and implemented an annual customer survey with a feedback loop to ensure that customers gained would be retained.
Assisted the general manager with creating a group of success teams to drive growth, including a management team, an account management team, and a customer retention team—revised hiring practices to hire great people.
Developed a new sales structure and compensation plan that drove increased sales conversions.

Medical Review Company - Health Care Industry

Privately owned Medical Review Company that was subsequently purchased by a Public company, where I played a pivotal role in the successful sale by driving over 20% YOY revenue growth and enhanced brand recognition.

Created a new brand for the product and developed a story telling introductory video that explained exactly what the company did.
Designed a go-to-market strategy to drive sales revenue.
Redesigned the website to a one-page easy scrolling site with built-in lead generation.
Specifically creating new marketing to support and accelerate the sales team including multiple sell sheets, booth redesign, and an effective event strategy.
Made the company a “thought leader on LinkedIn and grew LinkedIn followers from 5 – 3500.
Selected and supported the implementation of Microsoft Dynamics as the CRM for the sales team.

Telemedicine Company - Health Care Industry

Privately owned Telemedicine company that was one of the first in its vertical. Established brand presence – created awareness through both internet and TV and worked on adoption campaigns direct to consumer.

Spearheaded strategic planning, tactical execution, and day-to-day management of B2B/B2C marketing, sales, and customer outreach programs, with oversight of all program objectives, KPIs, processes, and partnerships.
Developed an initial direct-to-consumer solutions offering and related direct sales programs across online and offline channels to test responses and adjust program strategy accordingly.
Managed all marketing and customer engagement aspects of multiple strategic partnerships, including the Cigna partnership and the company’s first hospital partnership with the Sentara hospital system.
Designed, implemented, and scaled customer experience infrastructure, including an in-house health service center, multichannel customer engagement software, and customer service training programs.
Optimized corporate marketing and PR activities by redeveloping the website with SEO and creating new marketing collateral and messaging for online and offline channels, resulting in 500% growth in traffic.

Cellular Service Company - Wireless Industry

Privately owned cellular company where I was a co-developer and was patented on the handset user interface. Product was recognised with the 2006 CTIA Emerging Technology. Award the Driving 200%+ YoY growth across multiple sales channels and strategic partnerships for the pioneering Jitterbug handset at GreatCall, and being recognized with the 2006 CTIA Emerging Technology Award.

Handled all preliminary market research
Handled all preliminary product testing and focus groups creating feedback loops in improving product user interface
Handled all product marketing including development of the user guide and packaging.
Hired and worked with agency on Go-to-market plan
Successfully launched channel partners