Shana Duthie

Shana
Duthie

I help small and medium-sized businesses break through growth barriers and achieve measurable success. With over 20 years of experience guiding startups and emerging companies, I specialize in defining unique brand identities, accelerating sales, and fostering cross-functional collaboration. By developing powerful sales tools, building high-performing teams, and crafting world-class customer experiences, I empower organizations to thrive in competitive markets and unlock their full potential.

SERVICES

I’ve always been passionate about the “art of the start.” Helping businesses grow and witnessing the immediate impact of my work motivates me. Whether it’s Technology, Healthcare, or Industrial Power, I find inspiration in every industry, and my superpower lies in identifying untapped potential and envisioning what’s possible.

EXPERIENCE

SUCCESS STORIES

Ready to accelerate your business? Explore how I’ve helped clients thrive.

Power Generation Service and Sales - Power Industry

Spearheaded sales enablement and marketing growth strategies for a generator sales, service, and rental company, achieving consistent 10-20% year-over-year revenue growth and tripling overall revenue over six years. Expanded into a new market in San Diego and implemented innovative sales tools and processes, resulting in a 25% improvement in customer satisfaction and a 15% increase in retention. Demonstrates expertise in scaling revenue and driving business success through strategic sales and marketing initiatives.

  • Executed a complete company rebrand and developed a modern go-to-market strategy, revitalizing a 50-year-old business to achieve substantial sales growth.
  • Designed and implemented an integrated lead generation strategy, including a new website, targeted online marketing campaigns, social media initiatives, video content, and an educational blog, increasing qualified leads by over 1000%.
  • Launched radio campaigns to enhance brand awareness and captured significant market share across the state.
  • Introduced an annual customer survey with a feedback loop to improve customer retention and loyalty.
  • Collaborated with the general manager to create specialized success teams, including management, account management, and customer retention teams, to drive operational growth.
  • Revised hiring practices to attract and retain top-tier talent, building a stronger and more effective team.
  • Developed a new sales structure and performance-based compensation plan, significantly increasing sales conversions.
 
Medical Review Company - Health Care Industry

Privately owned Medical Review Company that was subsequently purchased by a Public company, where I played a pivotal role in the successful sale by driving over 20% YOY revenue growth and enhanced brand recognition.

  • Created a new brand for the product and developed a story telling introductory video that explained exactly what the company did.
  • Designed a go-to-market strategy to drive sales revenue.
  • Redesigned the website to a one-page easy scrolling site with built-in lead generation.
  • Specifically creating new marketing to support and accelerate the sales team including multiple sell sheets, booth redesign, and an effective event strategy.
  • Made the company a “thought leader on LinkedIn and grew LinkedIn followers from 5 – 3500.
  • Selected and supported the implementation of Microsoft Dynamics as the CRM for the sales team.
Telemedicine Company - Health Care Industry

Privately owned Telemedicine company that was one of the first in its vertical. Established brand presence – created awareness through both internet and TV and worked on adoption campaigns direct to consumer.

  • Spearheaded strategic planning, tactical execution, and day-to-day management of B2B/B2C marketing, sales, and customer outreach programs, with oversight of all program objectives, KPIs, processes, and partnerships.
  • Developed an initial direct-to-consumer solutions offering and related direct sales programs across online and offline channels to test responses and adjust program strategy accordingly. 
  • Managed all marketing and customer engagement aspects of multiple strategic partnerships, including the Cigna partnership and the company’s first hospital partnership with the Sentara hospital system. 
  • Designed, implemented, and scaled customer experience infrastructure, including an in-house health service center, multichannel customer engagement software, and customer service training programs. 
  • Optimized corporate marketing and PR activities by redeveloping the website with SEO and creating new marketing collateral and messaging for online and offline channels, resulting in 500% growth in traffic. 
Cellular Service Company - Wireless Industry

Privately owned cellular company where I was a co-developer and was patented on the handset user interface. Product was recognised with the 2006 CTIA Emerging Technology. Award the Driving 200%+ YoY growth across multiple sales channels and strategic partnerships for the pioneering Jitterbug handset at GreatCall, and being recognized with the 2006 CTIA Emerging Technology Award.

  • Handled all preliminary market research
  • Handled all preliminary product testing and focus groups creating feedback loops in improving product user interface
  • Handled all product marketing including development of the user guide and packaging.
  • Hired and worked with agency on Go-to-market plan
  • Successfully launched channel partners

PASSIONS

Learning New Things

Technology

My family

ABOUT ME​

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